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The expansion of the brandSome years after its creation in 1921, encouraged by its French success, The Laughing Cow® decided to graze in the meadows of its European neighbors and didn't hesitate to conquer other continents. Today, it is spread all over 120 countries on 5 continents. In EuropeThe red cow crossed the English Channel in 1929 to create a branch in the United Kingdom (Southampton). The Laughing Cow® pursued its expansion to Belgium (1933), Denmark (1953), Germany (1959), Spain (1965), the Netherlands (1967), and Greece (2002)… And Elsewhere...The Laughing Cow® quickly felt cramped on its native continent, so it decided to cross the Mediterranean Sea in 1974 and open its first branch in Morocco. It has continued its expansion to Asia, Africa, the United States and Australia. |
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